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AS Roma and Nike announce new partnership

AS Roma and Nike announce new partnership

03/13/2013

AS Roma and Nike have announced a new partnership for Nike to become the club's official apparel and equipment sponsor. The ten-year agreement will begin at the start of the 2014-15 season. Nike will produce all on-pitch and training product, from the first team to the youth teams, as well as off-pitch product for the players and fans.

'We're proud to partner with AS Roma, a club with great heritage'' said Bert Hoyt, VP GM of Nike Western Europe. “It’s a club that embodies strong characteristics, is recognized across the world and represents one of Europe's greatest cities. We look forward to developing a successful long-term partnership with them.''

Italo Zanzi, CEO of AS Roma adds, "AS Roma is committed to becoming the premier football club in the world, on and off the field. This partnership is a fundamental step in that mission. Nike's dedication to football excellence and global brand building is aligned perfectly with our objectives. We are extremely excited about our future together."

"We are excited to partner up – said Christoph Winterling, Commercial and Marketing Director of AS Roma - with the biggest sport brand and to become part of Nike's global football club portfolio. During the partnership both parties will develop products and initiatives which will help AS Roma  become an even bigger global football brand and to engage with all our fans worldwide".

Download HERE the Nike-AS Roma press release

Press contacts:

Communication Dpt. AS Roma S.p.A                                                                    Nike Italy
Catia Augelli                                                                                                                   Cristiano Fagnani
Head of Communication                                                                                             Communications Director
Tel +39.06.50191205 – Fax +39.06.5060599                                                        Tel +39.051611511
catia.augelli@asroma.it                                                                                             Cristiano.Fagnani@nike.com

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